Website redesign for Travel and hospitality
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for inns, hotels and tour operators: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
Bookings arrive through platforms charging double-digit commission. Every lost direct booking is margin leaving the till without showing in the report.
What changes in the pipeline
- Direct booking as a measured conversion, compared with platform bookings
- Source, intended dates and party size recorded before the quote
- Automatic re-engagement for people who asked availability and did not book
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Share of direct bookings and net revenue per booking by channel.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
The platform already fills my occupancy.
It fills it while charging commission on everything. A direct channel recovers margin from guests who arrived through your name anyway.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.