Website redesign for Photography and video
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for photography and video studios: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
The portfolio sells, but it lives on Instagram, while the search for a wedding photographer or a corporate video happens on Google, where the studio often does not exist. The calendar depends on referrals and seasonality.
What changes in the pipeline
- Event date as a required field: without it there is no way to prioritize quotes
- Separate quote from availability — most losses are calendar, not price
- Portfolio segmented by job type, because the search is specific
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per quote with a valid date and close rate by job type.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
My work is visual, is Instagram not enough?
Instagram shows your work to people who already know you. Search captures people looking right now who do not know your name — and that demand has a date attached.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.