Website redesign for Real estate
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for real estate agencies and brokers: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
High lead volume and low conversion: most contacts have neither approved credit nor a defined timeline. With no automatic qualification, brokers spend the day on conversations that never become viewings.
What changes in the pipeline
- Qualification by price range, available down payment and moving timeline
- Routing per broker with measured first-response time
- Booked viewing as the main conversion — an offer is a stage, not a media target
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per booked viewing and share of viewings that become offers.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
Portals already send me leads, why invest in my own channel?
On a portal you fight for the same property with everyone and the lead arrives cold and shared. Your own channel costs more per lead and converts better, because the person came through your content and you are the only one replying.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.