Website redesign for Accounting firms
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for accounting firms: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
The sale is recurring and switching accountants is rare, which makes each lead expensive and concentrates the fight on a few high-intent searches, like company formation and switching accountants.
What changes in the pipeline
- Separate company formation from accountant switching: different cycle, objection and ticket
- Qualification by tax regime and company size before the proposal
- Proposal with fee ranges, because the comparison happens anyway
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per activated client and contract value over 12 months.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
Is it worth advertising if clients rarely switch?
That is exactly why it is worth it: the contract is recurring and lasts years, so acquisition cost pays back in a few months of fees. The common mistake is measuring in the month of the ad instead of in contract value.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.