Real estate
High lead volume and low conversion: most contacts have neither approved credit nor a defined timeline. With no automatic qualification, brokers spend the day on conversations that never become viewings.
What changes in the pipeline
- Qualification by price range, available down payment and moving timeline
- Routing per broker with measured first-response time
- Booked viewing as the main conversion — an offer is a stage, not a media target
How we measure results here
Cost per booked viewing and share of viewings that become offers.
The objection that always comes up
Portals already send me leads, why invest in my own channel?
On a portal you fight for the same property with everyone and the lead arrives cold and shared. Your own channel costs more per lead and converts better, because the person came through your content and you are the only one replying.