Travel and hospitality
Bookings arrive through platforms charging double-digit commission. Every lost direct booking is margin leaving the till without showing in the report.
What changes in the pipeline
- Direct booking as a measured conversion, compared with platform bookings
- Source, intended dates and party size recorded before the quote
- Automatic re-engagement for people who asked availability and did not book
How we measure results here
Share of direct bookings and net revenue per booking by channel.
The objection that always comes up
The platform already fills my occupancy.
It fills it while charging commission on everything. A direct channel recovers margin from guests who arrived through your name anyway.