Photography and video
The portfolio sells, but it lives on Instagram, while the search for a wedding photographer or a corporate video happens on Google, where the studio often does not exist. The calendar depends on referrals and seasonality.
What changes in the pipeline
- Event date as a required field: without it there is no way to prioritize quotes
- Separate quote from availability — most losses are calendar, not price
- Portfolio segmented by job type, because the search is specific
How we measure results here
Cost per quote with a valid date and close rate by job type.
The objection that always comes up
My work is visual, is Instagram not enough?
Instagram shows your work to people who already know you. Search captures people looking right now who do not know your name — and that demand has a date attached.