Website redesign for Dental clinics
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for dental clinics: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
Leads arrive on WhatsApp asking the price of an implant or aligner, and the front desk replies between patients. Half the conversations die from no follow-up, not from price.
What changes in the pipeline
- Separate quote requests from booked evaluations — the in-clinic evaluation is the conversion that matters
- Routing by procedure: implants, orthodontics and cosmetics have different ticket and cycle
- Automatic follow-up for people who asked the price and vanished, which is the largest slice
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per booked evaluation, show-up rate and conversion into treatment.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
Can we advertise before-and-after photos and prices?
Brazilian dental ethics rules restrict before-and-after imagery and result promises, and require a named technical lead in the advertising. We build campaigns inside those limits: proof through procedure explanation and clinic structure, not patient results.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.