Website redesign for Fashion and apparel
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for apparel makers, fashion retailers and wholesalers: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
Heavy sales through Instagram and WhatsApp, with orders written by hand. Mismatched stock, customers waiting for confirmation and no organised buyer base.
What changes in the pipeline
- Catalog with real size grid and stock, wired into WhatsApp ordering
- Separate retail from wholesale: minimums, terms and price differ
- Repurchase cadence by collection and previous buying profile
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Margin per order after media and shipping, and 90-day repurchase rate.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
I sell well on Instagram, do I need a store?
You do once the bottleneck is operational. When orders are written by hand, the limit is not demand — it is how many orders your team can process without mistakes.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.