Fashion and apparel
Heavy sales through Instagram and WhatsApp, with orders written by hand. Mismatched stock, customers waiting for confirmation and no organised buyer base.
What changes in the pipeline
- Catalog with real size grid and stock, wired into WhatsApp ordering
- Separate retail from wholesale: minimums, terms and price differ
- Repurchase cadence by collection and previous buying profile
How we measure results here
Margin per order after media and shipping, and 90-day repurchase rate.
The objection that always comes up
I sell well on Instagram, do I need a store?
You do once the bottleneck is operational. When orders are written by hand, the limit is not demand — it is how many orders your team can process without mistakes.