Website redesign for Construction
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for construction and development companies: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
High ticket, long decision and leads that appear months before buying. With no source tracking, a sale closed in month six is credited to luck and the campaign that generated it was cut in month two.
What changes in the pipeline
- Leads per development and per construction phase, not one single pipeline
- Long nurturing with contact logged across months
- Sales stand or show unit visit as the main conversion
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per qualified visit and sale attribution back to the original channel months later.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
The cycle is too long to measure media.
The cycle is long; the measurement does not have to be. With the source recorded in the CRM on day one, a month-six sale returns to the right campaign.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.