Construction
High ticket, long decision and leads that appear months before buying. With no source tracking, a sale closed in month six is credited to luck and the campaign that generated it was cut in month two.
What changes in the pipeline
- Leads per development and per construction phase, not one single pipeline
- Long nurturing with contact logged across months
- Sales stand or show unit visit as the main conversion
How we measure results here
Cost per qualified visit and sale attribution back to the original channel months later.
The objection that always comes up
The cycle is too long to measure media.
The cycle is long; the measurement does not have to be. With the source recorded in the CRM on day one, a month-six sale returns to the right campaign.