Website redesign for Education
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for schools, courses and training centers: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
Demand is seasonal and concentrated around enrollment. Turning campaigns on only in season means paying auction peaks alongside everyone else and losing the people who decided earlier.
What changes in the pipeline
- Interest list worked outside the enrollment window
- Campus visit or trial class as the main conversion
- Course, shift and paying guardian recorded from first contact
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per completed enrollment and share of the interest list that enrolls.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
Advertising off-season is pointless.
Off-season clicks cost less and the decision is starting. Building an interest list in the cheap window means arriving at enrollment with your own demand.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.