Website redesign for B2B services
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for B2B service companies: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
More than one decision maker, proposals compared side by side and a cycle longer than a month. High-volume cheap leads are usually the most expensive in the end.
What changes in the pipeline
- Qualification by company size, contact seniority and approved budget
- A diagnosis meeting as the conversion, not a content download
- Recording who else decides, because someone else will read the proposal
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per qualified meeting, proposal rate and average contract value.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
My leads are too expensive on ads.
Probably true, if the metric is leads. In B2B the useful metric is qualified meetings: lower volume, higher unit cost, and a close rate that supports the math.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.