Website redesign for Agribusiness
Rebuilding is not always the answer. First we measure what already works.
In practice, what changes for agribusiness companies and dealers: You replace the site without losing what already brought visits and contacts.
An old site is rarely bad all over. Before proposing work, we audit what exists: what already brings visits, what converts, what is broken and what merely looks dated. Throwing away URLs that already rank is the most expensive mistake in a redesign.
When replacement is justified, it comes with a redirect map, preservation of the URLs that bring traffic and a before-and-after comparison.
The typical bottleneck in this sector
Technical sales with strong seasonality and buyers who decide on trust and delivery time. Campaigns on the wrong rhythm overspend off-season and run short at the peak.
What changes in the pipeline
- Qualification by crop, planted area and buying window
- Technical quote with explicit delivery time, the real deciding factor
- Campaign calendar glued to the harvest calendar, not to urban retail dates
What is included
- Audit of the current site: speed, conversion, indexation and content
- Documented decision between refactor and rebuild, with the cost of both
- 301 redirect map for the URLs that bring traffic
- New structure, copy and layout, with tracking revalidated
- Metric comparison before and after the switch
What changes in your operation
You replace the site without losing what already brought visits and contacts.
How we measure results here
Cost per quote inside the buying window and repurchase rate per season.
What defines the cost: how many pages migrate, how much content is reused and the size of the redirect map. A standalone audit costs less and sometimes concludes a rebuild is not worth it.
Straight answers
My customers are not online.
They are on their phones, checking input prices and technical support before calling. What changes in agribusiness is vocabulary and calendar, not the existence of search.
Will I lose Google rankings when switching sites?
You lose them by switching without a redirect map. With 301s pointing each old URL to its new equivalent, positions usually recover within weeks.
My site is old but brings contacts. Should I touch it?
Maybe not. If the problem is appearance and contact volume is fine, changing it is risk without clear return.
Can I keep the same domain and hosting?
Yes. Domain and hosting stay in your name; if the current host is slow, we explain the cost of moving before proposing it.