E-commerce development for Construction
Catalog, payment and stock talking to the ERP — not three separate systems.
In practice, what changes for construction and development companies: An order is entered once and travels on its own to invoice and shipping label.
We build online stores wired into the ERP and the payment gateway, with a catalog structured for search, a short checkout and calculated shipping. An order in the store becomes an order in stock and an invoice, with no double typing.
A store that does not talk to stock turns into manual work across three screens. That cost never shows up in the proposal and shows up every day in the routine.
The typical bottleneck in this sector
High ticket, long decision and leads that appear months before buying. With no source tracking, a sale closed in month six is credited to luck and the campaign that generated it was cut in month two.
What changes in the pipeline
- Leads per development and per construction phase, not one single pipeline
- Long nurturing with contact logged across months
- Sales stand or show unit visit as the main conversion
What is included
- Store with catalog, variants, search and optimized checkout
- ERP integration (Bling, Omie, Tiny, Conta Azul) and tax invoicing
- Payment methods, shipping and stock rules
- Product and category SEO, Google Shopping feed
- E-commerce tracking and remarketing configured
What changes in your operation
An order is entered once and travels on its own to invoice and shipping label.
How we measure results here
Cost per qualified visit and sale attribution back to the original channel months later.
What defines the cost: catalog size, product variants, ERP and payment integration, and shipping rules. Platform and gateway licenses are contracted by you, directly with the vendor.
Straight answers
The cycle is too long to measure media.
The cycle is long; the measurement does not have to be. With the source recorded in the CRM on day one, a month-six sale returns to the right campaign.
Off-the-shelf platform or custom build?
It depends on the catalog and the operation. For most cases an established platform is cheaper and more stable. Custom only when a business rule no platform solves — and we name that rule before proposing it.
Can you sell into Brazil from abroad?
Yes, and the hard part is never the storefront — it is tax invoicing, payment methods and shipping rules. We map that in the diagnosis before any development starts.
Who loads the products?
The initial load can be ours, from a spreadsheet or the ERP. Day-to-day maintenance stays with your team, with recorded training included.