E-commerce development for Real estate
Catalog, payment and stock talking to the ERP — not three separate systems.
In practice, what changes for real estate agencies and brokers: An order is entered once and travels on its own to invoice and shipping label.
We build online stores wired into the ERP and the payment gateway, with a catalog structured for search, a short checkout and calculated shipping. An order in the store becomes an order in stock and an invoice, with no double typing.
A store that does not talk to stock turns into manual work across three screens. That cost never shows up in the proposal and shows up every day in the routine.
The typical bottleneck in this sector
High lead volume and low conversion: most contacts have neither approved credit nor a defined timeline. With no automatic qualification, brokers spend the day on conversations that never become viewings.
What changes in the pipeline
- Qualification by price range, available down payment and moving timeline
- Routing per broker with measured first-response time
- Booked viewing as the main conversion — an offer is a stage, not a media target
What is included
- Store with catalog, variants, search and optimized checkout
- ERP integration (Bling, Omie, Tiny, Conta Azul) and tax invoicing
- Payment methods, shipping and stock rules
- Product and category SEO, Google Shopping feed
- E-commerce tracking and remarketing configured
What changes in your operation
An order is entered once and travels on its own to invoice and shipping label.
How we measure results here
Cost per booked viewing and share of viewings that become offers.
What defines the cost: catalog size, product variants, ERP and payment integration, and shipping rules. Platform and gateway licenses are contracted by you, directly with the vendor.
Straight answers
Portals already send me leads, why invest in my own channel?
On a portal you fight for the same property with everyone and the lead arrives cold and shared. Your own channel costs more per lead and converts better, because the person came through your content and you are the only one replying.
Off-the-shelf platform or custom build?
It depends on the catalog and the operation. For most cases an established platform is cheaper and more stable. Custom only when a business rule no platform solves — and we name that rule before proposing it.
Can you sell into Brazil from abroad?
Yes, and the hard part is never the storefront — it is tax invoicing, payment methods and shipping rules. We map that in the diagnosis before any development starts.
Who loads the products?
The initial load can be ours, from a spreadsheet or the ERP. Day-to-day maintenance stays with your team, with recorded training included.