WhatsApp automation for Construction
The channel where the sale happens is the only one with no record.
In practice, what changes for construction and development companies: No conversation is left ownerless, and response time becomes visible.
Brazilian companies sell on WhatsApp and have no history, owner or deadline in any of those conversations. We wire WhatsApp into the CRM: every contact becomes a record with source, owner and next action, on the same number customers already know.
Automation here is not a bot answering everything. It is initial screening, routing to the right person, reminders for unanswered chats and re-engagement for people who went quiet.
The typical bottleneck in this sector
High ticket, long decision and leads that appear months before buying. With no source tracking, a sale closed in month six is credited to luck and the campaign that generated it was cut in month two.
What changes in the pipeline
- Leads per development and per construction phase, not one single pipeline
- Long nurturing with contact logged across months
- Sales stand or show unit visit as the main conversion
What is included
- WhatsApp integrated with the CRM, history inside the customer record
- Initial screening and automatic routing by service, region or rep
- Immediate first reply, even outside business hours
- Re-engagement cadence for contacts who stopped replying
- Dashboard of first-response time and ownerless conversations
What changes in your operation
No conversation is left ownerless, and response time becomes visible.
How we measure results here
Cost per qualified visit and sale attribution back to the original channel months later.
What defines the cost: number of flows, integrations and migrating the number to the official API. The messaging platform license and per-conversation API cost are contracted by you, directly with the vendor.
Straight answers
The cycle is too long to measure media.
The cycle is long; the measurement does not have to be. With the source recorded in the CRM on day one, a month-six sale returns to the right campaign.
Will I lose the number my customers know?
No. The number is migrated to the official API keeping the same contact. What changes is that several people can answer on it, with history recorded.
Will my customer talk to a bot?
Only for screening, and only if it shortens their path. A bot that blocks access to a human is why people hate chatbots.
Can I broadcast to my contact list?
Within platform rules and Brazilian data protection law: consent, approved template and an opt-out. Mass blasting outside those rules gets the number banned.