Google Business Profile for B2B services
The map listing is the cheapest search there is — and the worst filled in.
In practice, what changes for B2B service companies: You start showing on the map to people already searching for what you sell.
People looking for a nearby service decide on the map, not on the website. Right category, service area, hours, listed services, real photos and answered reviews: every badly filled field is a position handed to the competitor who filled it.
We structure the profile, connect it to the site, set up call and click tracking, and leave a posting and review-reply routine your team can keep.
The typical bottleneck in this sector
More than one decision maker, proposals compared side by side and a cycle longer than a month. High-volume cheap leads are usually the most expensive in the end.
What changes in the pipeline
- Qualification by company size, contact seniority and approved budget
- A diagnosis meeting as the conversion, not a content download
- Recording who else decides, because someone else will read the proposal
What is included
- Profile creation or claim, with verification completed
- Primary and secondary categories chosen by real search volume
- Services, service area, hours and attributes fully filled in
- Photos organised, call and website click tracking enabled
- Posting routine and review-reply script for the team
What changes in your operation
You start showing on the map to people already searching for what you sell.
How we measure results here
Cost per qualified meeting, proposal rate and average contract value.
A one-off structuring engagement. Monthly posting and review management is part of the SEO retainer or contracted separately.
Straight answers
My leads are too expensive on ads.
Probably true, if the metric is leads. In B2B the useful metric is qualified meetings: lower volume, higher unit cost, and a close rate that supports the math.
Do I need a physical address?
Not necessarily. Businesses that serve at the customer address can set a service area and hide the address. What you cannot do is invent an address — Google suspends the profile.
How long until it shows on the map?
Verification takes days to a few weeks. Map position depends on category, proximity, reviews and data consistency; the first two months are adjustment.
Does a bad review sink my position?
A bad review answered politely weighs less than having no reviews at all. What sinks a profile is abandonment.