Google Business Profile for Law firms
The map listing is the cheapest search there is — and the worst filled in.
In practice, what changes for law firms: You start showing on the map to people already searching for what you sell.
People looking for a nearby service decide on the map, not on the website. Right category, service area, hours, listed services, real photos and answered reviews: every badly filled field is a position handed to the competitor who filled it.
We structure the profile, connect it to the site, set up call and click tracking, and leave a posting and review-reply routine your team can keep.
The typical bottleneck in this sector
Client acquisition is limited by bar association rules, which removes the exact lever other businesses use: result promises and aggressive advertising. What is left is content, authority and a screening step that separates a real case from curiosity.
What changes in the pipeline
- Screening before the meeting: practice area, urgency and case viability
- Paid consultation as a separate conversion from signed retainer
- Source tracking per practice area, because cost per case varies widely
What is included
- Profile creation or claim, with verification completed
- Primary and secondary categories chosen by real search volume
- Services, service area, hours and attributes fully filled in
- Photos organised, call and website click tracking enabled
- Posting routine and review-reply script for the team
What changes in your operation
You start showing on the map to people already searching for what you sell.
How we measure results here
Cost per booked consultation and consultation-to-retainer rate, per practice area.
A one-off structuring engagement. Monthly posting and review management is part of the SEO retainer or contracted separately.
Straight answers
Is advertising allowed for lawyers?
In Brazil, soliciting clients and commercializing the profession are prohibited; informative content is not. We work inside the OAB code of ethics: informative content, no result promises, no fee display, no client testimonials. Final review is always the firm.
Do I need a physical address?
Not necessarily. Businesses that serve at the customer address can set a service area and hide the address. What you cannot do is invent an address — Google suspends the profile.
How long until it shows on the map?
Verification takes days to a few weeks. Map position depends on category, proximity, reviews and data consistency; the first two months are adjustment.
Does a bad review sink my position?
A bad review answered politely weighs less than having no reviews at all. What sinks a profile is abandonment.