Google Business Profile for Real estate
The map listing is the cheapest search there is — and the worst filled in.
In practice, what changes for real estate agencies and brokers: You start showing on the map to people already searching for what you sell.
People looking for a nearby service decide on the map, not on the website. Right category, service area, hours, listed services, real photos and answered reviews: every badly filled field is a position handed to the competitor who filled it.
We structure the profile, connect it to the site, set up call and click tracking, and leave a posting and review-reply routine your team can keep.
The typical bottleneck in this sector
High lead volume and low conversion: most contacts have neither approved credit nor a defined timeline. With no automatic qualification, brokers spend the day on conversations that never become viewings.
What changes in the pipeline
- Qualification by price range, available down payment and moving timeline
- Routing per broker with measured first-response time
- Booked viewing as the main conversion — an offer is a stage, not a media target
What is included
- Profile creation or claim, with verification completed
- Primary and secondary categories chosen by real search volume
- Services, service area, hours and attributes fully filled in
- Photos organised, call and website click tracking enabled
- Posting routine and review-reply script for the team
What changes in your operation
You start showing on the map to people already searching for what you sell.
How we measure results here
Cost per booked viewing and share of viewings that become offers.
A one-off structuring engagement. Monthly posting and review management is part of the SEO retainer or contracted separately.
Straight answers
Portals already send me leads, why invest in my own channel?
On a portal you fight for the same property with everyone and the lead arrives cold and shared. Your own channel costs more per lead and converts better, because the person came through your content and you are the only one replying.
Do I need a physical address?
Not necessarily. Businesses that serve at the customer address can set a service area and hide the address. What you cannot do is invent an address — Google suspends the profile.
How long until it shows on the map?
Verification takes days to a few weeks. Map position depends on category, proximity, reviews and data consistency; the first two months are adjustment.
Does a bad review sink my position?
A bad review answered politely weighs less than having no reviews at all. What sinks a profile is abandonment.