Paid media management for Industry
Budget in your account, fee on a separate line, reporting in cost per lead.
In practice, what changes for industrial and metalworking companies: You stop comparing agencies by promise and start comparing by cost of acquisition.
We run Google Ads and Meta Ads under one non-negotiable rule: the media budget stays in your ad account, on your card, with your access. Our fee is a separate line in the contract. That ends the transparency argument before it starts.
Monthly reporting shows cost per lead and cost per sale, not impressions and reach. A metric that never reaches the bank account does not become a slide here.
The typical bottleneck in this sector
Technical sale, long cycle and few buyers in the entire market. Generic advertising burns budget talking to people who will never buy; what works is being found for the exact technical term at quoting time.
What changes in the pipeline
- Qualification by application, volume and recurrence before sales is engaged
- Technical quotation as a stage separate from the order, with its own deadline
- Loss reason logged as price, lead time or specification
What is included
- Campaign, keyword and audience structure per funnel stage
- Creative and structured testing, with the hypothesis written before the test
- Tracking, attribution and offline conversions fed back from the CRM
- Weekly optimization and budget reallocation by result
- Monthly report with CPL, CAC and what changes next month
What changes in your operation
You stop comparing agencies by promise and start comparing by cost of acquisition.
How we measure results here
Cost per qualified technical quotation and quote-to-order rate.
The fee is monthly and separate from the media budget, which always stays in your ad account. The recommended minimum budget comes out of the diagnosis — it depends on ticket size, sales cycle and competition, not on a price list.
Straight answers
My product is too technical for online advertising.
It is too technical for generic advertising. Industrial buyers search terms, standards and specifications before quoting — whoever shows up there gets into the quote. That is technical catalog SEO, not a reach campaign.
Does the ad budget pass through you?
Never. The ad account is yours, the card is yours, the access is yours. Our fee is a separate line. It removes the transparency argument and simplifies your accounting.
Can you run campaigns for a company outside Brazil?
Yes, in Portuguese, English or Spanish. What we do not do is promise local knowledge of a market we have not measured — the diagnosis says plainly where our data is thin.
How long until I see results?
Cost per lead becomes readable in 2 to 4 weeks. Cost per sale depends on your sales cycle: if closing takes 60 days, the honest number only exists after 60 days.
Can I hire paid media only?
You can. But if there is no working destination for the lead, we say so in the diagnosis before you sign anything.