Paid media management for Dental clinics
Budget in your account, fee on a separate line, reporting in cost per lead.
In practice, what changes for dental clinics: You stop comparing agencies by promise and start comparing by cost of acquisition.
We run Google Ads and Meta Ads under one non-negotiable rule: the media budget stays in your ad account, on your card, with your access. Our fee is a separate line in the contract. That ends the transparency argument before it starts.
Monthly reporting shows cost per lead and cost per sale, not impressions and reach. A metric that never reaches the bank account does not become a slide here.
The typical bottleneck in this sector
Leads arrive on WhatsApp asking the price of an implant or aligner, and the front desk replies between patients. Half the conversations die from no follow-up, not from price.
What changes in the pipeline
- Separate quote requests from booked evaluations — the in-clinic evaluation is the conversion that matters
- Routing by procedure: implants, orthodontics and cosmetics have different ticket and cycle
- Automatic follow-up for people who asked the price and vanished, which is the largest slice
What is included
- Campaign, keyword and audience structure per funnel stage
- Creative and structured testing, with the hypothesis written before the test
- Tracking, attribution and offline conversions fed back from the CRM
- Weekly optimization and budget reallocation by result
- Monthly report with CPL, CAC and what changes next month
What changes in your operation
You stop comparing agencies by promise and start comparing by cost of acquisition.
How we measure results here
Cost per booked evaluation, show-up rate and conversion into treatment.
The fee is monthly and separate from the media budget, which always stays in your ad account. The recommended minimum budget comes out of the diagnosis — it depends on ticket size, sales cycle and competition, not on a price list.
Straight answers
Can we advertise before-and-after photos and prices?
Brazilian dental ethics rules restrict before-and-after imagery and result promises, and require a named technical lead in the advertising. We build campaigns inside those limits: proof through procedure explanation and clinic structure, not patient results.
Does the ad budget pass through you?
Never. The ad account is yours, the card is yours, the access is yours. Our fee is a separate line. It removes the transparency argument and simplifies your accounting.
Can you run campaigns for a company outside Brazil?
Yes, in Portuguese, English or Spanish. What we do not do is promise local knowledge of a market we have not measured — the diagnosis says plainly where our data is thin.
How long until I see results?
Cost per lead becomes readable in 2 to 4 weeks. Cost per sale depends on your sales cycle: if closing takes 60 days, the honest number only exists after 60 days.
Can I hire paid media only?
You can. But if there is no working destination for the lead, we say so in the diagnosis before you sign anything.