CRM implementation for Dental clinics
The lead lands somewhere with an owner, a deadline and a stage.
In practice, what changes for dental clinics: Every lead is born with a source, an owner and a next action. Stalls become visible.
We implement CRM with a pipeline drawn from how you actually sell, fields your team will fill in, WhatsApp integration and training for the people who will use it. Without that, a paid lead becomes a conversation and the conversation becomes nothing.
The typical Brazilian buyer is not migrating from a competing CRM — they are coming off a spreadsheet. That changes the whole implementation: the obstacle is team inertia, not legacy software.
The typical bottleneck in this sector
Leads arrive on WhatsApp asking the price of an implant or aligner, and the front desk replies between patients. Half the conversations die from no follow-up, not from price.
What changes in the pipeline
- Separate quote requests from booked evaluations — the in-clinic evaluation is the conversion that matters
- Routing by procedure: implants, orthodontics and cosmetics have different ticket and cycle
- Automatic follow-up for people who asked the price and vanished, which is the largest slice
What is included
- Pipeline design per stage, with owner, deadline and exit criteria
- Implementation on RD Station, Pipedrive, Twenty or equivalent
- Integration with WhatsApp, website, forms and campaigns
- Lead routing automation and stale-deal alerts
- Team training and hands-on support through the first weeks
What changes in your operation
Every lead is born with a source, an owner and a next action. Stalls become visible.
How we measure results here
Cost per booked evaluation, show-up rate and conversion into treatment.
What defines the cost: pipeline stages, integrations, data volume to migrate and how many people need training. The platform license is contracted by you, directly with the vendor.
Straight answers
Can we advertise before-and-after photos and prices?
Brazilian dental ethics rules restrict before-and-after imagery and result promises, and require a named technical lead in the advertising. We build campaigns inside those limits: proof through procedure explanation and clinic structure, not patient results.
What if I already have a CRM?
Even better. We audit what is set up, fix the pipeline and integrate it with the rest. Switching platforms without a concrete blocker is cost and rework.
Will my team actually use it?
Only if the CRM gives something back. That is why the pipeline is designed with the people who sell, required fields are few, and WhatsApp joins the flow instead of competing with it.
Do you resell CRM licenses?
No. The license is yours, contracted directly with the vendor. That keeps the data in your name and removes the conflict of interest from our recommendation.