Gyms and wellness
Sign-ups are seasonal and churn is silent. January fills, March empties, and nobody measures who stopped showing up before the cancellation arrives.
What changes in the pipeline
- Trial class as the conversion, not a generic enquiry form
- Source tracking per modality: weights, pilates and martial arts attract different people
- Alert for members with no attendance, which precedes cancellation by weeks
How we measure results here
Cost per completed membership and average retention in months.
The objection that always comes up
Is it worth advertising outside January?
Yes, and it is cheaper. In January you bid against everyone for the same audience.