ERP and automation for E-commerce
Stock, invoicing and finance stop living in three different spreadsheets.
In practice, what changes for online stores: What used to be re-typing becomes an automatic, auditable routine.
We implement ERP (Bling, Omie, Tiny, Conta Azul) and routine automation: follow-up cadences, stage-triggered messages, integration between store, CRM and tax invoicing. The goal is always the same — remove repeated typing and give the team time back for selling.
Automation is not decoration: it is what stops a lead going cold while somebody remembers to reply. The cadence runs even on the busiest day.
The typical bottleneck in this sector
Thin margins and rising media costs. The classic mistake is comparing campaign ROAS without looking at margin per product — selling more and keeping less.
What changes in the pipeline
- Targets on contribution margin, not gross ROAS
- New customer acquisition separated from repeat purchase
- Abandoned cart and post-purchase automated by cadence
What is included
- ERP implementation covering records, stock, invoicing and finance
- Integration between online store, CRM and ERP
- Automatic follow-up cadence by stage and by idle time
- Operational reporting management can actually read
- Training and optional monthly support
What changes in your operation
What used to be re-typing becomes an automatic, auditable routine.
How we measure results here
Cost per new customer, margin per order and 90-day repurchase rate.
What defines the cost: how many routines enter the first phase, the volume of migrated data and how many systems must talk to each other. Monthly support is optional.
Straight answers
My ROAS looks good, what is there to fix?
Good ROAS with bad margin is a loss with a nice chart. The number that decides is contribution margin after media, fees, shipping and returns.
Which ERP do you recommend?
It depends on invoice volume, stock and tax regime. The recommendation comes from the diagnosis, with license cost included in the math.
Do you handle Brazilian tax invoicing for foreign companies?
We implement invoicing inside Brazilian ERPs, working alongside your accountant. We are not an accounting firm and we do not give tax advice — we make the systems do what your accountant defines.
Can we automate without replacing our systems?
In most cases, yes. If the current tools expose an API, we integrate what exists. Replacing a system is the last option, not the first.
How long does implementation take?
Four to eight weeks, depending on data migration and how many routines enter the first phase. Migrating stock and history is usually the slowest part, so it goes first in the schedule rather than last.