Custom software for E-commerce
For the business rule no off-the-shelf tool covers.
In practice, what changes for online stores: The rule that only existed in one person head now exists in the system.
We build custom systems when the operation has a rule no platform solves: cost-composition quoting, stage-based production, field measurement, technical catalogs. Delivered in stages, fixed scope, with code and database in your name.
Before proposing development we try the opposite: showing which existing tool solves it. Custom software is rarely the right answer — and expensive when it is the wrong one.
The typical bottleneck in this sector
Thin margins and rising media costs. The classic mistake is comparing campaign ROAS without looking at margin per product — selling more and keeping less.
What changes in the pipeline
- Targets on contribution margin, not gross ROAS
- New customer acquisition separated from repeat purchase
- Abandoned cart and post-purchase automated by cadence
What is included
- Process mapping and staged scope design
- Web development with role-based access and audit trail
- Integration with CRM, ERP and tools the team already uses
- Data migration from spreadsheets or the previous system
- Training, documentation and optional monthly support
What changes in your operation
The rule that only existed in one person head now exists in the system.
How we measure results here
Cost per new customer, margin per order and 90-day repurchase rate.
Fixed scope delivered in stages: you approve the price of each phase before it starts and can stop between stages with what is delivered still working. Monthly support is optional.
Straight answers
My ROAS looks good, what is there to fix?
Good ROAS with bad margin is a loss with a nice chart. The number that decides is contribution margin after media, fees, shipping and returns.
How do you keep scope from exploding?
Fixed scope per stage, with something working at the end of each one. Scope changes become a written addendum. You can stop between stages with what is delivered still working.
Who owns the code?
You do. Code, database and access are in your name from day one.
Have you built anything like this before?
We run our own management systems in production — a production ERP, CRMs and catalog platforms. That is what backs the systems side of the agency: the people implementing have built the thing.
What about maintenance after delivery?
Monthly support is optional and covers adjustments, fixes and agreed evolution. Without a support contract the system keeps running and stays yours: code, database and access are in your name from day one, and any team can pick up the work from the documentation we hand over.